La Trobe Financial has signed a multi-year deal with the NFL in Australia, backing the US league's longer-term growth strategy rather than focusing solely on its first regular-season game in Melbourne.
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Penrite Oil has continued to move beyond motorsport sponsorship by adding the Melbourne Football Club’s AFLW side to a growing portfolio of mainstream sports deals.
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Chemist Warehouse has extended its sponsorship of AFL umpires to the AFLW competition.
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Nature Valley has extended its front-of-guernsey spot with the Hawthorn AFLW team for two seasons.
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The AFL’s Essendon Football Club has hired 12 graduates from its education academy since its launch in 2022.
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Top Up Labour has extended its Melbourne United sponsorship into NBL27.
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The NBL has appointed Komo to build a new digital sponsorship inventory and strengthen first-party fan data collection across the men’s and women’s basketball leagues.
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Wilson Security has extended its South East Melbourne Phoenix sponsorship for two seasons.
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The Brisbane Lions have signed a two-season sponsorship with McCormack which wants to build corporate connections and staff engagement after its entry into the Queensland market.
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