AFL announces new three-year deal for Top End matches
The Australian Football League (AFL) has struck a new three-year agreement with Northern Territory Major Events, to stage matches in the Top End for the next three seasons.
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Australia predicted to see sports sponsorship surge
Australia's sporting landscape is set for a significant investment surge as it prepares to host a series of major international events over the next decade, predicts Paul Malina.
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FA releases report on the women’s game as World Cup proceeds
As the FIFA Women’s World Cup 2023 goes ahead, Football Australia (FA) has released its Legacy ‘23 Pre-Tournament Report on the women’s game.
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Perth Heat to pay players and staff in Bitcoin
Australian Baseball League club the Perth Heat has become one of the first professional sports clubs to offer to pay its players and staff in Bitcoin.
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TLA extends partnership with global neuromarketing company Neuro-Insight
Australian sports marketing agency TLA Worldwide has extended its partnership with neuromarketing company Neuro-Insight and will continue to assist marketers in developing strategies for targeting sports fans.
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MyState Bank signs Tasmanian naming rights deal
MyState Bank has become the naming rights sponsor of the Derwent Entertainment Centre with the three-years deal to start once the venue’s redevelopment is completed.
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National Storage renews Richmond deal and becomes Ironman event sponsor
The return of live sport in 2021 has reinvigorated the sponsorship program of National Storage, resulting in a major expansion and the company’s first foray into professional triathlon.
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Hawthorn adopts new social media platform to leverage EFL partnership
The Hawthorn AFL club has signed digital campaign platform Benchvote, to partner with its Pick My Club grassroots football campaign.
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Big NBA win for Canberra technology company
Canberra-based technology company, Unbnd has finalised a partnership with America’s NBA to broadcast the NBA’s dedicated 24-hour channel in Australia and Singapore using its immersive mixed reality broadcast platform.
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ICC opens tenders for men’s and women’s T20 World Cups
The International Cricket Council (ICC) has opened tenders for several commercial areas for next year’s Twenty20 men’s and women’s World Cups, to be played in Australia.
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