Sponsors that remained loyal to Cricket Australia after the March 2018 ball tampering scandal experienced only a short-term drop in their key metrics, according to research company YouGov Sport.
The International Cricket Council (ICC) has opened tenders for several commercial areas for next year’s Twenty20 men’s and women’s World Cups, to be played in Australia.Read more
Cricket Australia has appointed Indian technology company HCL Technologies as its official digital technology partner.Read more
Cricket Australia’s decision last week to run its Women’s Big Bash League as a standalone competition will bring significant benefits to sponsors who will be operating in a less cluttered space, says CA executive general manager fan engagement, Anthony Everard.Read more
Senior AFL marketer Alistair Dobson will take over from Kim McConnie as the new head of the Big Bash League, Cricket Australia has confirmed.Read more
Live Nation appoints new president of brand and marketing partnerships; ICC T20 World Cup 2020 goes with CHE Proximity
Live Nation appoints new president of brand and marketing partnerships; ICC T20 World Cup 2020 goes with CHE Proximity.Read more