New Sponsorship Deal

Allied Express partners with Supercars

Courier and freight company Allied Express has become a partner of Supercars for the remainder of the 2019 Virgin Australia Supercars Championship, along with the 2020 season.

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Archie Rose leverages cultural partnerships across Australia

Growing distillery Archie Rose has partnered with more than 25 cultural organisations across Australia in the last 18 months, generating significant awareness for the relatively new brand and pushing sales up to five times the investment, according to Victoria Tulloch, head of marketing.

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Firths return to back Sea Eagles

Firths the Compensation Lawyers has returned as the Manly Warringah Sea Eagles’ membership partner for 2020, after last being a corporate team sponsor in 2016.

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WAU signs naming rights partner for Bathurst 1000

Supercars team Walkinshaw Andretti United has moved quickly to fill its sponsor roster following the recent termination of a major deal, signing NAPA Auto Parts as the naming rights partner for its wildcard entry in the 2019 Bathurst 1000.

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Bose partners with the Wallabies ahead of World Cup

Audio equipment company Bose has become an official partner of the Wallabies and the Australian Sevens men’s and women’s teams in a two-year deal that will result in additional exposure for the brand during Australia’s Rugby World Cup campaign despite not being an official RWC partner.

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?