Independent sports marketing and entertainment agency Bastion EBA and the St Kilda AFL club have resolved a protracted legal dispute out of court. All parties remain tight lipped on the County Court of Victoria action.
Isuzu UTE Australia has reinforced its commitment to Australian soccer by extending its partnership with the Australian Professional Leagues (APL) which will include expanded visibility through the women’s competition.
Cricket Australia (CA) has found some sponsorship relief with Toyota and HCLTech expanding their deals. It says this helps preserve the value of key assets in anticipation of future negotiating success.
Melbourne’s Lume digital art gallery has secured Webuild as presenting partner for the upcoming Leonardo da Vinci – 500 Years of Genius exhibition to open in March 2024.
Chief marketing officers (CMOs) have been urged to transform their approach to sponsorship in a new white paper by industry expert Kim Skildum-Reid.
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