La Trobe Financial backs NFL’s long-term Australian growth

La Trobe Financial has signed a multi-year deal with the NFL in Australia, backing the US league's longer-term growth strategy rather than focusing solely on its first regular-season game in Melbourne.
Komo to deliver cleverer fan engagement platform to benefit NBL sponsors

The NBL has appointed Komo to build a new digital sponsorship inventory and strengthen first-party fan data collection across the men’s and women’s basketball leagues.
MCG redevelopment options open for public consultation

Victoria has opened public consultation on the business case to assess the redevelopment of the Melbourne Cricket Ground (MCG).
FARE report puts AFL, NRL alcohol and gambling sponsorship in the spotlight

The Foundation for Alcohol Research and Education (FARE) has called for alcohol and gambling sponsorship to be phased out of the AFL and NRL.
Record PGA renewal after Challenger meets big brand awareness boost

Challenger extended its title sponsorship of the PGA Tour of Australasia after it monitored a significant increase in brand awareness according to executive GM retirement Michael Kolikias.

Recent sponsorship database changes

Sponsor	Type	Recipients
Fitness Warehouse Commercial	fitness equipment partner
mycar Tyre & Auto
mycar Tyre & Auto
	Naming Rights
Your Nursing Agency (YNA)	Major Partner
	Naming Rights
	Major Partner
SABA / APG & Co Pty Limited	Premier Partner
McCormack Property Services Pty Ltd

	Corporate Partner
	Partner
Fridgy

	Foundation Partner
	Premier Partner
	Major Partner




Prezzee


	Healthcare Provider



	Partnership
	Major Partner

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

Sponsorship News is a Prickly Pair Media Pty Ltd publication.

Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.

La Trobe Financial backs NFL’s long-term Australian growth

Komo to deliver cleverer fan engagement platform to benefit NBL sponsors

MCG redevelopment options open for public consultation

FARE report puts AFL, NRL alcohol and gambling sponsorship in the spotlight

Record PGA renewal after Challenger meets big brand awareness boost

Recent sponsorship database changes

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?