Entertainment agency to sharpen local brand partnerships
Global marketing agency FRUKT will launch a Sydney office to capitalise on growing demand from brands for non-traditional sponsorships in the cultural and music sectors.Read more
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Monster and McDonald's enter motorsports sponsorships
Monster Energy will return to the V8 Supercars as a sponsor of the Holden Racing Team, two years after being ousted by rival energy drinks brand Red Bull.Read more
WAFC pioneers broadcast-sponsorship combo
In one of the first instances of complete sponsor integration across rights holder and broadcasting platforms, the West Australian Football Commission and 7 Network will share partnership rosters for the 2015 WA Football League season.Read more
Man City partner extends sponsorship to Melbourne
A-League outfit Melbourne City has become the beneficiary of another global sponsorship deal brokered by its parent club, English Premier League champion Manchester City.Read more
Northern Territory connection secures Eels partnership
A Parramatta Eels commitment to play NRL fixtures in the NT has been crucial in securing an extended partnership with waste disposal group Transpacific Services until 2017.Read more
Measurement the key for CBA marketing
Commonwealth Bank chief marketing officer Vittoria Shortt has served notice that all aspects of the company's marketing mix, including sponsorship, will come under increased scrutiny in terms of the results they deliver to the business.Read more
Brumbies upgrade NRC partner to jersey
The ACT Brumbies rugby franchise has upgraded a sponsor to the team's Super Rugby side following a successful partnership with the ACT's national pathways team.Read more
Titans sign wine partner
Wine wholesaler and distributor Single Vineyard Sellers has replaced Yalumba's Samuel Smith and Co as the official wine sponsor of the Gold Coast Titans.Read more
Ex-Volvo MD to head up Supercars commercial team
The V8 Supercars has restructured its senior commercial team, with ex-Volvo Australia boss Matt Braid to take over as commercial director.Read more
IMG signs rising star Kyrgios
Australian tennis player Nick Kyrgios will combine with global sports management company IMG to capitalise on his increasing profile.Read more
