> Telstra, Matilda Bay join inaugural Summersalt festival > Port Adelaide signs new partner > Streaming service Rdio to partner with indie music association > Kukri to outfit Australian University SportsRead more
Wagering brand Sportingbet's sponsorship properties will be among the first assets to be rebranded by William Hill as the British bookmaking giant consolidates its trio of Australian brands.Read more
The Cadel Evans Great Ocean Road Race, GreenEdge Cycling and the Amy Gillett Foundation have all signed new and renewed deals as Australia's racing season begins in earnest.Read more
Swimming Australia Limited has suffered a $2 million fall in its 2013-14 corporate sponsorship revenue and is looking to capitalise on the high participation rate of the sport.Read more
Former soccer star Harry Kewell will take up an ambassador role with Samsung as part of the electronics brand's leveraging campaign of its Asian Cup sponsorship.Read more
St Kilda's long hunt for a principal partner has reached a successful conclusion, with food and beverage giant Lion to plug the gap through iced coffee brand Dare.Read more
The City of Sydney Council has revealed that it provided $160,000 in sponsorship support to the AFC Asian Cup and the upcoming Cricket World Cup.Read more
The Sydney Symphony Orchestra will showcase its partnership with the Vienna Tourist Board through an innovative multimedia activation featuring the Sydney Opera House.Read more