Air conditioning giant backs women's cricket
The South Australian Cricket Association has signed the first-ever naming rights partner for its women's side, the SA Scorpions.Read more
More latest news - page 1012
Vevo looks to sponsorship over advertiser-based model
Music-hosting website Vevo is looking to create a partnership model similar to sports sponsorship rather than the traditional media and advertiser relationship says global vice-president Nic Jones.Read more
Wildcats add yet another partner
Thrifty Car and Truck Rentals has joined leading NBL side the Perth Wildcats on a long-term deal.Read more
Knights move past Tinkler era with new major sponsor
The Newcastle Knights NRL side has signed a new front of jersey sponsor to replace Nathan Tinkler's Hunter Ports and the club is set to unveil a range of new sponsorship initiatives ahead of the 2015 season.Read more
Sponsorship to spearhead Ricoh's B2B push
Ricoh's new Waratahs partnership will drive the brand's major B2B and customer acquisition strategy and an agency appointment is likely to follow, according to its marketing manager.Read more
Westfield signs with Super Rugby side; Audi appoints sponsorship PR; and more
> Brumbies partner with Westfield, but still without major sponsor
> Edelman wins Audi sponsorship PR account
> Public diplomacy program on board with AACTAs
> Levi's takes ABL All-Star naming rights
> Netball NSW signs training equipment partnershipRead more
Winners secures Ironman partnership, national distribution
Winners Sports Nutrition bars has signed a wide-ranging partnership with Ironman Asia Pacific and secured distribution channels through supermarket giants Coles and Woolworths.Read more
Ricoh the first brand to take up Tahs apparel slot
The NSW Waratahs Super Rugby side has signed a new partnership with office technology multinational Ricoh.Read more
TAC pushes message through Australian Open Tennis activations
Victoria's Transport Accident Commission has unveiled an extensive leveraging campaign to activate its new partnership of the Australian Open Tennis.Read more
Global debut of art installation to draw sponsors
Sydney Harbour's Foreshore Authority will install a major artwork in Darling Harbour as part of the 2015 Centenary of Anzac and hopes it will rival 2013's Rubber Duck, which raked in an earned media audience of 45.5 million.Read more
