Increased broadcast coverage of next year's V8 Supercars Championship has lured truck brand Freightliner to the sport, with the Daimler Truck & Bus brand becoming the new principal partner of Brad Jones Racing.Read more
Explosives maker Orica has confirmed it has renewed its multi-million partnership with GreenEDGE as the Australian pro-cycling team pushes for a more commercially sustainable model.Read more
St Kilda's inability to sign a second principal partner has resulted in a fall of $1.5 million in its 2013-14 sponsorship revenue, and the club is understood to be targeting car brands to plug the hole.Read more
Long-running arts festival the Biennale of Sydney will go ahead in 2016, with a major arts donor to cover the costs left by departed sponsor Transfield Holdings.Read more
Telstra's partnership with tonight's ARIA Awards takes the telco's digital activations in the music sector to a "whole new level", according to its director of corporate marketing.Read more
Luxottica optometry brand OPSM is the latest Cricket Australia partner to unveil its activations, with young pace bowler Pat Cummins to serve as brand ambassador.Read more
A number of sponsorship deals, including a new alliance with Cake Wines and a renewal with Asahi, has given Sydney performing arts space Carriageworks its largest ever roster of partners.Read more
> Collingwood reports 14th straight year of profit
> Live music more popular than sport: Roy Morgan
> Jacob's Creek to sign 'global tennis champion' to activate Open
> Sharks appoint ex-Wanderers chief
> Surfing Victoria secures presenting partnerRead more
The local arm of Asian insurance giant AIA has become a major partner of Football Federation Australia through a multi-million dollar deal for grassroots program Miniroos, its first national sponsorship.Read more
Weet-Bix has broadened its sponsorship of cricket to include the Big Bash League for the first time, and will launch a wide-ranging leveraging program to promote the new partnership.Read more
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