Lions revival continues with three key partnerships
The Brisbane Lions AFL club has signed a trio of deals to tie up all of its major sponsorship assets, including an Australia-first deal with Indonesian airline Garuda.Read more
The Brisbane Lions AFL club has signed a trio of deals to tie up all of its major sponsorship assets, including an Australia-first deal with Indonesian airline Garuda.Read more
Grill'd will partner with Ironman Australia's elite racing series to promote its healthy burger market positioning.Read more
Audi and Telstra have signed on as inaugural partners of the International Champions Cup football tournament, which will host European giant Real Madrid at the MCG.Read more
Pirtek, Daikin, Shell and principal partner Xbox will all feature on the livery of Marcos Ambrose's Ford as he returns to the V8 Supercars at the Sydney 500.Read more
Richmond and Hawthorn have released their financial results for 2013-14, with the Tigers becoming the second AFL club in as many days to report record sponsorship revenue.Read more
The Australian Ballet has secured luxury car brand Jaguar as a major partner.Read more
A club record $17.7 million in commercial revenue has helped Essendon to achieve a small profit for the 2014 AFL season despite the ongoing ASADA investigation.Read more
Alcatel onetouch has expanded its commitment to the South Sydney Rabbitohs as part of the club's sponsorship restructure.Read more
The Art Gallery of Western Australia and Rio Tinto have launched a "cornerstone" project for indigenous art as part of a $1.8 million, 6-year partnership.Read more
Holden has unveiled a $5 million, ten-year grassroots funding program to support its sponsorships and maintain its brand following its departure from local manufacturing.Read more