JELD-WEN to cease sponsorship in motorsport, AFL
A fourth V8 Supercars team will lose its naming rights sponsor in 2015, with Charlie Schwerkolt Racing sponsor JELD-WEN cutting back its marketing budget after a private equity take-over.Read more
More latest news - page 1017
Hisense, Medibank on board with Open activations; Sharks sign Nines sponsor; and more
> Hisense, Medibank to support Australian Open Tennis activations
> Cronulla signs front of jersey sponsor for Nines
> Qantas and Heineken head list of festival sponsors
> Surfing Australia brings on principal partner for development series
> RACV steps up with Ladies Masters Golf tournamentRead more
Dockers replace Hawks at top of merchandise market
Fremantle has moved to the top of the AFL's annual merchandise sales ranking, with in excess of $3.5 million in annual sales and more than 10% of the AFL merchandise market.Read more
Carriageworks crafts fashion partnership
Sydney performing arts space Carriageworks has collaborated with fashion brand bassike in its first new partnership of its 2015 season.Read more
Etixx rolls out rugby, cycling sponsorships to prepare for launch
Prolific European sponsor Etixx Sports Nutrition has signed its first sponsorships in Australia in preparation for its local launch, securing deals with the Western Force and the Tour Down Under.Read more
Canadian Club to spend millions on leveraging Australian Open deal
Canadian Club will use a new partnership with Tennis Australia and the Australian Open as the platform for an integrated $3 million marketing push this summer.Read more
NBL CEO departs after tough tenure
National Basketball League CEO and former sponsorship executive Fraser Neill has resigned as the league continues to struggle to attract sponsors.Read more
Jeep to drive dealership sales through Strikers partnership
Jeep has become the latest automotive marque to partner with a Big Bash League side and will use its new Adelaide Strikers sponsorship to activate its South Australian dealer network.Read more
AEG Ogden builds commercial team at new mega-venue
AEG Ogden has started hiring senior commercial staff for Sydney's new International Convention Centre, reporting that it is experiencing strong corporate interest in the venue ahead of its 2016 opening.Read more
Sponsorship, tech and engagement the focus at BOSS
The Business of Sport Summit has unveiled its 2015 speaker line-up, featuring a host of European and US sports marketers, the heads of sponsorship from CUB, Foxtel, Santos, Mastercard and more.Read more
