Volvo reaffirms sponsorship commitment
Volvo will retain its current sponsorship arrangements despite a senior management shake-up, with new managing director Kevin McCann saying the Australian market is "uniquely suited" to sponsorship.Read more
Volvo will retain its current sponsorship arrangements despite a senior management shake-up, with new managing director Kevin McCann saying the Australian market is "uniquely suited" to sponsorship.Read more
LG Electronics will use new ambassador David Warner as the focal point of its leveraging campaign for the 2015 ICC Cricket World Cup.Read more
Apparel brand Canterbury has signed with the North Melbourne Kangaroos, the first AFL partnership for the New Zealand company.Read more
Harley Davidson has signed on as an event partner of Melbourne Music Week and plans to use live event sponsorships as a new brand platform to access young riders.Read more
French car brand Citroen has signed a rare sponsorshp, as major partner of the Taste of Melbourne festival.Read more
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FIFA's stringent advertising and commercial restrictions will limit the Western Sydney Wanderers' options for sponsorship in the upcoming World Club Cup.Read more
Coconut water brand Coco Joy has signed its third major deal since launching in Australia, taking the sleeve sponsor position with the Manly Sea Eagles.Read more
BLK has confirmed long-term apparel partnerships with the Gold Coast Suns and GWS Giants.Read more
Coca-Cola Amatil brand Powerade has extended its supply partnership with the Melbourne Storm and will focus the second year of the association on game-day activation.Read more