> Sydney FC signs new major sponsor
> Seven to broadcast Cadel Evans cycle race
> British Film Festival lures Emirates as principal partner
> Bell Shakespeare secures hotel partnerRead more
Gym chain Plus Fitness has taken the naming rights to next week's Phillip Island 400 V8 Supercars race.Read more
KFC has become the second Cricket Australia partner to unveil a major through-the-line leveraging campaign for the 2014-15 summer with the creation of the 'Home Cricket Ground'.Read more
Incoming Manly Sea Eagles CEO Joe Kelly will be looking to build the club's sponsorship revenue, lift its membership base and capitalise on its enhanced stadium precinct when he joins later this month.Read more
National events management group SuperSprint has signed two brands as partners across its entire portfolio of events.Read more
Unilever brand Rexona has partnered with the Australian Institute of Sport to create an online fitness campaign.Read more
Fast-growing apparel brand BLK will today announce a partnership with the Adelaide Crows and is also set to sign the Gold Coast Suns and GWS Giants, becoming the largest apparel brand in the AFL.Read more
South Sydney has become the first NRL team to switch to a dual major partnership structure, with Fujitsu General and Crown Resorts to divide the club's jersey positions between them.Read more
Tropfest's sponsorship sales agency, Intersection, will introduce new sponsor categories and develop a complete "activations precinct" as part of the event site.Read more
> Coles, Gilette, Mini among Movember sponsors
> H&M launches global charity partnership in Australia
> Qantas expands long-running Paralympic alliance
> Sydney FC signs youth team principal partnerRead more
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