Tennis Australia creates bespoke asset for Emirates
Tennis Australia has sold the naming rights of its five main summer events to a single sponsor for the first time, with Emirates taking the massive asset.Read more
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Blue chip partners sign up for food and wine fest
Diageo, McWilliam's Wines and Vespa have signed on as partners of Sydney's inaugural Vino Paradiso Festival.Read more
Dentsu to deliver for FFA in Asia
Marketing agency Team Epic, part of media giant Dentsu Aegis, has been appointed by Football Federation Australia to manage its in-venue media program with a brief to draw more Asian brands to the sport.Read more
Wilson Security makes swift return to V8s
Days after dropping its naming rights deal with Dick Johnson Racing, Wilson Security has signed as principal partner with rival Supercars team, Garry Rogers Motorsport.Read more
GreenEDGE close to Orica renewal
The GreenEDGE pro cycling team is close to renewing its multi-million dollar deal with Orica and is confident that global businesses still have the appetite to support cycling, says the team's general manager.Read more
Macquarie Group, Hyundai head up Sculpture sponsors
Bondi's Sculpture by the Sea event has retained a host of major partners for its 2014 exhibition, including principal partner Macquarie Group.Read more
Priceline takes Kooyong naming rights; TAC wins again; Knights appoint COO; and more
> AAMI replaced by Priceline at IMG's Kooyong Classic
> Transport Accident Commission takes home Marketing Institute gong
> Knights promote commercial exec to COO
> Perth Glory signs Luxottica brand as partner
> Gold Coast 600 boosts V8 team ErebusRead more
Cronulla faces sponsorship renewals amid restructure
The Cronulla Sharks NRL side is striving to re-sign a raft of short-term sponsors at a time of upheaval in its senior management, with a restructure resulting in CEO Steve Noyce leaving the club.Read more
Sponsor withdrawals give Penske clean slate
Dick Johnson Racing, which will be operated by American tycoon Roger Penske from next season, has shed two major sponsors, including its naming rights partner.Read more
BHP extends community program support
BHP Billiton has signed a pair of major deals worth $2 million as part of its community outreach program in Western Australia.Read more
