Cricket Australia has sold the naming rights to its high performance National Cricket Centre for the first time as part of a wider renewal with major partner, global healthcare provider Bupa.Read more
James Boag's has extended its tenure as major sponsor of the Victorian Racing Club's flagship Melbourne Cup Carnival and will leverage the new partnership throughout the race's VIP precinct.Read more
Jayco and the Victorian government have extended major partnerships with Australia's second-largest cycling event, the Herald Sun Tour.Read more
Adelaide Festival has assembled its largest ever roster of partners for next year's event and surpassed $2 million in corporate sponsorship income for the first time.Read more
Melbourne Victory has lured another high-profile sponsor to the club through its business networking initiative, Victory in Business.Read more
Fortescue Metals Group has extended its role as principal partner of the Australian men's national hockey team, the Kookaburras.Read more
Lion has become the first Australian brewer to exploit Football Federation Australia's new rule on alcohol category protection, signing a wide-ranging deal with A-League champion Brisbane Roar.Read more
Nestle brand Purina Pet Care has extended its sponsorship with Big Bash League franchise, the Sydney Sixers.Read more
Champagne house Piper-Heidsieck has signed its first major partnership in Australia through a pourage deal with the AACTA Awards.Read more
A series of recruitments at Essendon has expanded its commercial and business networking team to one of the largest in the AFL.Read more
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