Experiential brands flock to Listen Out
National music festival Listen Out has hailed the commercial appeal of intimate, niche festivals following a high sponsor retention and close to double the ticket sales from its 2013 event.Read more
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Blue-chip sponsors sign up for G20 opener
Peabody Energy, Virgin Australia, Cisco and China Construction Bank are among the sponsors of Brisbane's G20 curtain-raiser event, the Brisbane Global CafRead more
Telstra's 'Connected Stadium' targets fan engagement
Telstra is set to roll out a new in-ground platform to boost fan engagement, content creation and sponsorship leveraging at the country's largest stadiums, according to the telco's sports sponsorships chief.Read more
Sydney Harbour to be hub for sponsor-created events
The Rocks and Darling Harbour are set to become hubs for brand-created events, with the Sydney Harbour Foreshore Authority partnering with Nova Entertainment to create a new festival property.Read more
NSW Rugby League signs new deal; Creative Partnerships posts funding results; and more
> Training partnership for NSWRL
> WOMAdelaide retains event sponsors
> Creative Partnerships releases results of funding program
> New alliances for NBL franchisesRead more
ME Bank to leave Richmond next year
ME Bank will pull out of its major deal with the Richmond Tigers at the end of 2015 following a review of its sponsorship assets by new chief marketing officer Rebecca James.Read more
McDonald's launches Wanderers Meal
McDonald's has signed a new partnership with the Western Sydney Wanderers and launched a Wanderers-branded meal deal in close to 100 of its restaurants in the club's heartland.Read more
WAFC partnership wins award
The West Australian Football Commission's partnership with suicide prevention initiative One Life, has received an award at the WA Mental Health Commission's annual awards night.Read more
Harvey Norman affirms dual-sport strategy, targets grassroots
Harvey Norman will continue to strengthen its major sponsorship platforms of rugby league and soccer, with chief operating officer John Slack-Smith saying that between them, the two sports offer the best mix of brand awareness and grassroots activation.Read more
OAK renewal continues string of Panthers successes
OAK has renewed its principal partnership with NRL finalists the Penrith Panthers for a further two seasons.Read more
