Ford appoints Imagination, closes in on NYE sponsorship
Ford Australia has appointed Imagination as its agency for a range of sponsorship activations, and is likely to be a key sponsor of Sydney's New Year's Eve celebrations.Read more
More latest news - page 1030
NBL swaps apparel partners
Sports apparel brand ISC has expanded into basketball, replacing AND1 as the NBL's official apparel partner.Read more
Suncorp shifts strategy, signs major arts and sport deals
Suncorp Insurance has unveiled a major brand repositioning, taking over the Queensland Maroons partnership from subsidiary AAMI and signing up as lead partner of the Queensland Ballet.Read more
Volkswagen, TAC activations score at marketing excellence awards
Creative agencies Mango DDB and Graffiti Group have taken home the Australian Marketing Institute's sponsorship activation gongs at its NSW and Victoria awards.Read more
Foundation partner renews with Heat
Linc Energy has extended its tenure as principal partner of the Brisbane Heat Big Bash League Franchise.Read more
Titans secure jersey partner
The Gold Coast Titans NRL side has signed a major infrastructure firm for its vacant back of jersey slot, but is still yet to finalise next year's principal partner.Read more
Not for profit sponsorship tops $1 billion
Corporate sponsorship accounted for more than $1.3 billion in funding for Australia's nonprofit sector in 2012-13, but was only a small part of its overall income, according to JBWere's philanthropic services team.Read more
Branded academy path pays off for Jeep
Jeep will continue to use branded academies to access different consumers through its elite sport properties, and is in the process of rolling out a soccer academy in tandem with Harry Kewell through regional centres.Read more
Penske V8 entrance to galvanise motorsports
The move by American automotive mogul Roger Penske to take over the Dick Johnson Racing team will bring a raft of new brands into motorsport sponsorship.Read more
Research agency grows as sponsors look for better measurement
Sponsors and rights holders are now looking for more sophisticated evaluation of their spend, driving the recent growth of specialist research agency Futures Sport + Entertainment, says the company's managing director, Kevin Alavy.Read more
