A-League sponsors are receiving more media exposure than ever before, according to monitoring company Repucom, with Sydney FC's major partnership with Webjet generating the highest-ever metrics for an A-League club sponsor last season.Read more
The Western Bulldogs AFL club has signed Lumo Energy as its membership partner for the 2015 season.Read more
Qantas has launched an online loyalty drive in association with Golf Australia to capitalise on the sport's appeal among frequent flier members.Read more
The Australian Grand Prix Corporation expects further commercial growth following a strong 2014 event and the Victorian Government's long-term commitment to the race.Read more
Virgin Australia has bumped up its support of Basketball Australia to include major partnerships with the Australian Opals and Boomers.Read more
Triathlon Australia has signed a category partnership with software developer TrainingPeaks.Read more
The Perth Scorchers T20 side has split its major sponsorship between its home and away jerseys, with telecommunications brand Amcom joining as home jersey sponsor.Read more
Price comparison website iSelect has pulled out of its major sponsorship with the Gold Coast Titans despite being only two years into a four-year contract.Read more
The Sydney Cricket Ground & Sports Ground Trust will roll out the next stage of its digital strategy with a $10 million upgrade of Allianz Stadium in time for the 2015 NRL season.Read more
Meriton's renewed deal with the Wests Tigers was based on a lot more than just a 'chairman's choice' deal, according to the NRL club's CEO.Read more
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