New cycling event swells summer calendar
The Victorian government has partnered with Cadel Evans to add another cycling event to Australia's calendar.Read more
More latest news - page 1044
Cricket Australia shuffles its commercial deck
Cricket Australia has combined the portfolios of sponsorship and corporate hospitality under new chief of sponsorship, Michael da-Costa Alves.Read more
Hot Wheels deal for AFL Players
The AFL Players Association has partnered with children's toy brand Hot Wheels.Read more
Baseball upbeat on major partnership as MLB link offers boost
The Australian Baseball League has renewed its supply deal with Canadian bat brand Sam Bat and is finalising what it hopes will be a "major drawcard" for sponsors for the competition's naming rights.Read more
Racing and rugby drive growth for car maker
Volvo's sponsorship strategy has been a key factor in boosting the Swedish car maker's sales significantly since the start of its major deals with rugby and the V8 Supercars.Read more
Stockbroker dips toe into arts sponsorship
JBWere has signed a deal with the Australian National Academy of Music, its first sponsorship since its naming rights deal with the Australian Masters in 2011.Read more
Roar clocks up blue-chip sponsorship
Global watch brand TAG Heuer, in its first foray into football sponsorship, has sealed a partnership with Brisbane Roar.Read more
Jeep takes aim at the grassroots
Jeep is combining its elite level sponsorships with grassroots promotions with the launch of a series of multi-sport training academies to be known as Jeep Juniors.Read more
ISC targets merchandise sales in one-off deal
Five NRL sides will wear superhero-inspired jerseys this weekend as part of a partnership between apparel maker ISC, the NRL and Marvel Comics.Read more
ARU nabs inaugural NRC naming rights partner
The Australian Rugby Union has secured naming rights and supply partners for the new National Rugby Championship.Read more
