Victory closes in on ton for sponsor networking group
Melbourne Victory is set to be the first team in Australian sport to reach 100 businesses in its corporate business group as it continues to hunt for a new principal sponsor.Read more
Melbourne Victory is set to be the first team in Australian sport to reach 100 businesses in its corporate business group as it continues to hunt for a new principal sponsor.Read more
The Cronulla Sharks NRL side has secured another short-term sponsorship deal as it slowly rebuilds its sponsor roster.Read more
The North Melbourne Kangaroos AFL club has added housing developer Systembuilt as a community partner in a deal that further expands the club's exposure in the Tasmanian market.Read more
Diageo's chief marketer says the spirits giant will focus on niche festivals rather than large events as it conducts a full-scale review of its sponsorship priorities.Read more
Cricket Queensland has signed a slew of major deals across its first-class, one day and T20 sides, including a replacement for long-standing naming rights partner XXXX Gold.Read more
Accor has snapped up another deal in golf, signing an exclusive national deal to become Golf Australia's accommodation partner.Read more
The Australian Rugby Union and the Australian Turf Club have formed a strategic partnership as the rugby body continues to diversify its corporate hospitality portfolio.Read more
The A-League pre-season commercial drive continues to gain momentum with Sydney FC and Adelaide United both signing new partners.Read more
Levi's, the iconic jeans brand worn by Bruce Springsteen and Mick Jagger, has signed-up as a sponsor of Australia's Independent Music Awards.Read more
Football Federation Australia and its member states will unify their sponsorship properties next year and develop a new commercial approach to community assets, as it implements sweeping changes to its partnership model.Read more