More latest news - page 1045

Roos deal to target Tasmanian grassroots

The North Melbourne Kangaroos AFL club has added housing developer Systembuilt as a community partner in a deal that further expands the club's exposure in the Tasmanian market.Read more

Diageo to spend big on small festivals

Diageo's chief marketer says the spirits giant will focus on niche festivals rather than large events as it conducts a full-scale review of its sponsorship priorities.Read more

XXXX drops Cricket QLD naming rights

Cricket Queensland has signed a slew of major deals across its first-class, one day and T20 sides, including a replacement for long-standing naming rights partner XXXX Gold.Read more

FFA gears up for radical restructure

Football Federation Australia and its member states will unify their sponsorship properties next year and develop a new commercial approach to community assets, as it implements sweeping changes to its partnership model.Read more

ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?