Sydney Festival renews sponsors for "iconic" property
The Sydney Festival has renewed partnerships with three blue-chip brands for its marquee Ferrython event, leaving only a sole sponsorship slot open for the Australia Day race.Read more
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Demographics boosting Pan Pacs appeal
The demographics and spending power of Pan Pacific Masters Games participants and supporters gives it a strong angle for leveraging sponsors, organisers say.Read more
Adelaide Oval, Telstra in latest digital arms race salvo
Adelaide Oval is the latest Australian stadium to pursue an aggressive digital strategy, with Telstra signing a multi-million dollar deal to upgrade the stadium's connectivity and service.Read more
Richmond Tigers pioneer sponsorship "pipeline"
The Richmond Tigers has departed from the traditional coterie model of Melbourne AFL clubs in a bid to lure up to 300 members to a new initiative that aims to build a new platform for sponsor retention and growth.Read more
Suite deal for Kings as hotel renews
The Sydney Kings NBL franchise has renewed another key partnership for the 2014-15 basketball season.Read more
Tigers target Asia with lucrative double deal
A new sleeve partner and the renewal of major sponsor Allied Express has put the Wests Tigers in a strong commercial position as the club heads towards a place in the finals.Read more
St Kilda Fest signs Lion, takes naming rights to market
Australia's largest single-day music festival has tied up a partnership with beverage giant Lion and is currently in the hunt for a naming rights partner for its 2015 event.Read more
Gold Coast Marathon extends long-running naming rights deal
The Gold Coast Marathon has renewed its naming rights deal with Gold Coast Airport, in a further boost to the race's international profile as it pursues further commercial growth.Read more
Wildcats continue off-season sponsor drive
The Perth Wildcats franchise is the latest NBL side to sign a new deal, securing its first partnership since claiming last season's championship.Read more
Rebels to foster regional fanbase on back of Massey-Ferguson deal
The Melbourne Rebels Super Rugby franchise has renewed its partnership with one of its foundation sponsors, farm equipment brand Massey Ferguson.Read more
