The Australian Rugby Union says its inaugural National Rugby Championship will secure a suite of partners "worthy of any nationally-reaching competition" as it speaks to a number of brands about naming rights.Read more
The live performance sector in Australia generated more than $2.5 billion in revenue in 2012 but corporate sponsorship only accounted for 3.9%, according to new research by Ernst and Young.Read more
Racing Queensland's plan to open the state's thoroughbred, trotting and greyhound wagering outlets to corporate bookmakers could be a boon for rights holders in the state as wagering providers seek to gain market share from the incumbent Tatts Group.Read more
Six Australian stadiums are locked in a "digital arms race" that is set to open up new opportunities for crowd engagement and sponsorship at sporting events, says the head of business development at ANZ Stadium.Read more
Startup incubator and shared office space provider, Fishburners, has signed Google as a platinum sponsor.Read more
Sports and entertainment marketing agency, CSM Sport & Entertainment, has appointed former GroupM executive Rob Smith as its Australian managing director.Read more
The Australian Rugby Union will pioneer some corporate hospitality initiatives as it seeks to expand its offerings beyond match-days.Read more
A major alcohol company says it has no plans to change its sponsorship strategy in the wake of the demise of a multi-million dollar federal government sponsorship strategy that effectively bought-out alcohol sponsorship for many sports.Read more
The Geelong Cats AFL club has launched a new digital initiative that has won the backing of long-time AFL sponsor, Carlton & United Breweries (CUB).Read more
Steakhouse chain Hogs Breath CafRead more
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