Coca-Cola Amatil (CCA) has renewed its sponsorship of the PGA of Australia for five years and is now putting more emphasis on the marketing of its products at the association's golf facilities around Australia.Read more
Leading Australian theatre company Bell Shakespeare has restructured its development team and is recruiting for a new role - corporate development manager.Read more
Qantas has become the official airline of live entertainment company Live Nation Australasia in a deal that the carrier plans to leverage through its loyalty and rewards programs.Read more
Australian surf and beach-equipment brand, Wahu has renewed and expanded its partnership with Surfing Australia, adding the naming rights of the Australian Bodyboard Titles to its surfing sponsorship program.Read more
Brand valuation and strategy consultancy, Brand Finance, is preparing to release a table that ranks the value of Australia's football brands.Read more
The inaugural NRL Auckland Nines tournament outstripped all of its first-year targets and delivered more than $9 million in economic benefits to the host city.Read more
The average asking rate for a sport sponsorship in 2013 in the global airline sector was $US305,000 and sport accounted for 25% of all airline sponsorships, according to a new report from sponsorship software company, Sponsorium.Read more
Rugby League, athletics (track and field) and outdoor cricket are the sporting activities with the highest proportion of clubs with food and beverage company sponsorship, according to a new report by Sports Medicine Australia.Read more
Land Rover has moved in to snare top surfer Sally Fitzgibbon as an ambassador at an opportune time when her previous deal with BMW brand Mini was concluding.Read more
Sponsors will be the biggest winners from the rapid rollout of new digital technology in stadiums and arenas throughout Australia.Read more
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