Roosters select research agency
The Sydney Roosters NRL team has appointed Futures Sport and Entertainment as its research agency, with the partnership to focus on maximising the 'multimedia value' of the Roosters' sponsorship properties.Read more
More latest news - page 1068
Hardys goes all in on cricketing sponsorship
A new partnership with the English Cricket Board won't damage wine brand Hardys' existing relationship with Cricket Australia, with the deals to be leveraged separately, the company says.Read more
Netball Australia goes back to market
Netball Australia's deal with Honda has been allowed to lapse, with the national netball body hoping that its growing corporate profile and better broadcast options will earn it more by returning to market.Read more
TEDxSydney announces sponsorship roster
The 2014 edition of ideas festival TEDxSydney has revealed an expanded lineup of corporate sponsors.Read more
West Australian teams and brands unite in new sponsorship
Netball WA and Perth netball franchise the West Coast Fever have partnered with AFL team the West Coast Eagles and the local arm of Japanese carmaker Toyota in a deal focused on community engagement and activations.Read more
IT sponsor upgrades with Adelaide United
A-League team Adelaide United has received a boost heading into the penultimate round of the A-League season, with IP Partners signing on as a sponsor of the club.Read more
"Baffling" legislation won't affect Viagogo's sponsorship drive
Ticket reselling marketplace Viagogo maintains that its corporate partnerships won't be threatened by a potential change in NSW law that will make it harder for resellers to operate, with the company still pursuing an aggressive sponsorship strategy.Read more
Tough Mudder sponsors step up activations
Sponsors have utilised endurance race Tough Mudder's 'activations-friendly' course for its first 2014 event at Phillip Island, with several new partners leveraging their sponsorship of the event in on-site initiatives.Read more
Srixon snaps up another golf sponsorship
Golf brand Srixon has augmented its grassroots sponsorship of Golf Queensland, signing a deal to partner with the state's flagship tournament, the Queensland Open.Read more
Port Adelaide chalks up further growth with new deal
A new partnership with fast food giant KFC is the latest in a series of deals for AFL club Port Adelaide, with the club's commercial and sponsorship revenue up 55% from last season.Read more
