The Federal Government has introduced legislation today designed to protect the copyright and intellectual property of a number of upcoming major sporting events in Australia, which will provide greater legal certainty for the sponsors and rights holders involved.Read more
Perth's West Coast Eagles has become the latest AFL team to sign an official partner in the energy sector, with renewable energy supplier Infinite Energy joining the club for the 2014 season.Read more
Australian Rugby Union's longstanding association with sports equipment manufacturer Gilbert has been extended for another five years until 2018.Read more
The newly-branded women's premier league in Victoria has secured a naming rights partner for its first season, with retailer Sportsmart signing a wide-ranging deal with Football Federation Victoria.Read more
Italian car-maker Maserati says its new partnership with the Sydney Dance Company will be driven by their shared commitment to be "the opposite of ordinary", with a renewed focus on the premium market.Read more
The Art Gallery of New South Wales has attracted its largest ever education-based sponsorship, with US-financial services institution State Street offering the financial backing for the gallery to 'substantially increase' its offering.Read more
The inaugural Melbourne Truffle Festival has secured a double coup, with premium kitchen brand Scholtes signing on as major sponsor and My Kitchen Rules co-host Manu Feildel joining as an event ambassador.Read more
Ausdrill has renewed its naming rights sponsorship of the Australian national women's hockey team in a move that Hockey Australia CEO Cam Vale said was a "fillip for women's sport in Australia."Read more
Sustainable power retailer Momentum Energy has signed a sponsorship agreement with the Melbourne International Flower & Garden Show that will give it access to an event with a "great emphasis on sustainability", the company's events director says.Read more
Sponsorship agency Bastion EBA has bolstered its activations department with its acquisition of activations and events agency Zarr Marketing.Read more
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