AFL sponsors play the long game
AFL giant Collingwood has become the latest team in the competition to cement a 20-year association with a brand, with airline and major sponsor Emirates extending its deal until 2019.Read more
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Clarke signs endorsement deal with baseball brand
Australian test cricket captain, Michael Clarke, has signed a three-year endorsement deal with baseball brand Rawlings, marking the first time the American brand has ventured onto the cricket pitch.Read more
St Kilda signs coaches' partner
Melbourne-based property developer Watersun has entered into its first corporate sponsorship, becoming St Kilda's official coaches' partner.Read more
Jeep launches TVC to leverage Dragons sponsorship
Jeep is supplementing its sponsorship of the St George Illawarra Dragons NRL team with an above-the-line advertising campaign, 'Driven by Legend'.Read more
Touch Football to enter new commercial era: CEO
A strategic alliance with the NRL will open up a "huge range" of commercial opportunities for touch football in Australia, the CEO of the game's peak body says.Read more
Mars partners with AFL, Carlton unfazed
AFL club Carlton isn't threatened by a new deal its major sponsor Mars has done with the AFL, in fact it's "fantastic news" according to a club spokesperson.Read more
Asian Champions League property finalised for Aussies
The Central Coast Mariners A-League club has joined the other Australian representatives in the Asian Champions League by signing an Asian-facing brand for the duration of the 2014 competition.Read more
Transfield Boycott not a precedent: Creative Partnerships
The partial boycott of the Biennale of Sydney by artists won't damage the arts sector's ability to attract sponsorship in the future according to Creative Partnerships Australia, the government body responsible for promoting private sector sponsorship of the arts.Read more
New deal adding value for members, fans: Rabbitohs
The South Sydney Rabbitohs NRL club is leveraging its new partnership with fast food franchise operator Subway by giving away up to 250,000 six-inch subs over the course of the 2014 season.Read more
Coal Seam Gas venture invests in local community
The Queensland Symphony Orchestra has built on its 'GEM Initiative' with mining venture Australia Pacific LNG, with a live-streamed concert broadcast across schools in northern Queensland today.Read more
