Top End tourism and events bodies merge
Tourism NT and the NT Major Events Company will merge to form Tourism and Events NT.
Read moreMore latest news - page 107
WHOOP nabs spot on Brisbane Lions AFLW sponsor roster
WHOOP has joined the Brisbane Lions as a supply partner for this season’s AFL Women’s program.
Read more
Aussie rules grand final delivers Lion’s share of spoils to sponsors
The Brisbane Lions beat the Geelong Cats in front of a sold-out Melbourne Cricket Ground on Saturday, capping a grand final week that featured record attendance and extensive brand activity from AFL partners.
Read more
Rolex resets time on Australian golf deals to five years
Rolex has signed a five-year partnership with Golf Australia covering the men’s and women’s Australian Opens.
Read more
Scape adds slalom world championships to wider sports commitment
Paddle Australia has added Scape as an event partner for this year’s ICF Slalom World Championships in Sydney.
Read more
Inside Budget Direct’s first-mover deal with the Perth Bears
Budget Direct signed with the Perth Bears as first major commercial partner because the franchise would capture attention in Western Australia and beyond, Auto & General chief growth officer Jonathan Kerr told Sponsorship News.
Read more
Viva Leisure makes Major Partner commitment to Brumbies
Viva Leisure has expanded its ACT Brumbies deal moving up to Major Partner status for the 2026 and 2027 Super Rugby Pacific and Women’s leagues seasons.
Read more
Melbourne Victory wins renewals from Dulux and Skechers
Melbourne Victory has extended its Dulux sponsorship until the end of the 2026/27 season and confirmed a two-year renewal with Skechers.
Read more
William Buck stays in the saddle with VAFA renewal
The Victorian Amateur Football Association (VAFA) has extended its William Buck sponsorship for three years.
Read more