Obstacle race Tough Mudder has unveiled a host of sponsors for its 2014 series in Australia and New Zealand, with organisers saying sponsorship revenue has grown 60% year-on-year since the first Australian event in 2012.Read more
The Shute Shield, Rugby NSW's premier grade rugby competition, has secured a naming rights partner for the first time since 2010, with Irish cider brand Magners taking the title sponsorship.Read more
Sydney FC continues its strategy of upgrading existing sponsors to higher-tier properties, with current partner Beechwood Homes moving up to an apparel slot from next season.Read more
Destination NSW, the government body responsible for securing the Major League Baseball opening series in Sydney, says the event is on track to match its initial estimates, and "far surpass" the expected ROI.Read more
St Kilda will focus on its unique position as a trans-Tasman AFL club in its search for a second major sponsor for the 2014 season.Read more
The North Queensland Cowboys NRL team has appointed Townsville-based Sue Willis to the role of senior sales and business development manager.Read more
Sponsorship will continue to play a central role in China Southern's efforts to build its brand in the Australian market, according to the carrier.Read more
AFL club St Kilda has extended its partnership with its major sponsor, lighting company LEDified.Read more
Online ticket marketplace Viagogo has signed on as an official partner of the Sydney Swans, with the deal giving the company access to the club's membership base.Read more
Diageo brand Johnnie Walker has launched its responsible drinking campaign in Australia to tie in with its official partnership with this weekend's Formula 1 Grand Prix race in Melbourne.Read more
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