Arts sponsorships work best with a "bespoke" approach that tailors specific benefits for sponsors and constantly evolves as the partners' needs change, says Stephen Attfield, development manager of Sydney creative arts space Carriageworks.Read more
The Melbourne Demons AFL team has signed a watershed sponsorship deal, with China Southern Airlines joining as a "platinum plus partner" of the club.Read more
Nike Australia's long-standing sponsorship of AFL powerhouse Carlton has been extended in a deal the club says again underlines the value for both parties in long term partnerships.Read more
A level of autonomy in stadium management unique to Australia's football landscape has proven attractive to sponsors, according to the Gold Coast Suns AFL team.Read more
The Cronulla Sharks and car lease and salary packaging company LeasePLUS have entered into a new arrangement that could "change the way clubs look at sponsorship funding," according to LeasePLUS managing director Aytunc Tezay.Read more
Aquatic sportswear company Arena has continued its strategy of using highly visible Australian swimmers to build its brand, renewing its sponsorship of Olympian Emily Seebohm.Read more
Healthway will roll out its 'Alcohol. Think Again' campaign in the arts sector with a two-year, $275,000 sponsorship of the West Australian Symphony Orchestra that will focus on the longer term damage caused by excessive alcohol consumption.Read more
Sydney FC has secured increased backing from another one of its partners, with logistics provider StarTrack moving up to take a premium partnership slot with the Sky Blues.Read more
Seiko brand Pulsar has signed on as a sponsor of V8 team Jeld-Wen, with the team's agency saying the deal would be used to "put a face" on Pulsar's wider sponsorship of the V8 Supercars.Read more
Consumer electronics brand Hisense Australia has partnered with the Australian Grand Prix ahead of this week's season-opening Formula 1 event in Melbourne.Read more
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