Gilbert continues as Super Rugby sponsor
Sporting goods company Gilbert has extended its deal as exclusive ball supplier to South Africa, New Zealand and Australian Rugby (SANZAR), the managing body of Super Rugby.Read more
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"Publicity Stunt" generates media heat, but tough for Cronulla
Sponsorship experts say the high-profile sponsorship proposition by online 'infidelity site' Ashley Madison to Cronulla Sharks generated plenty of publicity for the site, but might futher add to the club's difficulties in attracting top-level sponsors.Read more
Adam Hodge moves up at Octagon
Sports and entertainment marketing group Octagon has moved to strengthen its South East Asian management team, appointing Adam Hodge as regional strategy director.Read more
Erebus forges closer link with Mercedes-Benz
Erebus Motorsport's association with Mercedes-Benz has been strengthened, with the German company's trucking arm signing on as official truck supplier.Read more
Asia the lure as Visy backs Wanderers
Packaging and recycling giant Visy has been confirmed as Western Sydney Wanderers' major corporate sponsor for the Asian Champions League (ACL), as first reported by Sponsorship News last week.Read more
2013 V8 Utes audience approaches eight million
The Australian V8 Ute Racing Series delivered its strongest-ever television audience in 2013, with a 5% increase in viewer numbers over 2012.Read more
New energy for Tigers after AGL takes over APG sponsorship
Diversified energy giant AGL has taken over sponsorship of the Richmond Tigers from Australian Power & Gas (APG), which it acquired last year.Read more
Sponsor upgrade fuels Cowboys' local partner drive
The North Queensland Cowboys strategy of building partnerships with local and regional partners has borne fruit, with Tropic Petroleum upgrading to a major sponsor for the 2014 season.Read more
Giants stadium to be Spotless
Integrated services company Spotless Group has signed a long-term deal to secure naming rights to Sydney Showgrounds, home of AFL team GWS Giants.Read more
V8 Supercars tender goes to Host
Creative agency Host will be tasked with developing a new brand strategy and integrated campaign for the 2014 season of V8 Supercars.Read more
