Brisbane Roar attract Cannon Logistics, renew Carina Leagues Club
Brisbane Roar has signed Cannon Logistics as a sponsor for the 2025/26 Isuzu UTE A-League men’s season and renewed its women’s team partnership with Carina Leagues Club.
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Tangerine extends Mollie O’Callaghan ambassador role
Tangerine has extended its partnership with swimmer Mollie O’Callaghan in a multi-year deal through to the Los Angeles 2028 Olympic Games.
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JackJumpers hoop Rotor-Lift naming deal
Basketball’s Tasmania JackJumpers have signed a new sponsorship with Rotor-Lift Aviation added to its roster ahead of the NBL26 season.
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ASC partnership surfaces for Port Adelaide
Port Adelaide Football Club has signed submarine builder ASC as a Principal Partner.
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Ryco changes up to take Supercar’s Enduro Cup naming rights
Ryco has signed with Supercars to take naming rights to the Enduro Cup through to the 2027 season.
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Bulldogs’ new Sony sponsorship is music to fans’ ears
The NRL’s Canterbury-Bankstown Bulldogs have signed Sony Australia.
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West Coast Eagles sign new partner Restaurant Associates, renew Bar Health and Hygiene
The AFL’s West Coast Eagles have secured Restaurant Associates and Bar Health and Hygiene as backers.
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Geelong, PILLAR Performance lay foundations for stronger fitness
The Geelong Football Club has signed PILLAR Performance as sports nutritional supplement supply partner across its AFL and AFLW programs.
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Sponsorship consultant questions value-to-fees ratios
Sponsorship consultant Mitch Thompson has criticised the widespread use of fixed value-to-fees ratios in sponsorship negotiations.
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