Naming rights deals need long-term view – Hodge
Sponsorship industry veteran Adam Hodge has urged brands and rights holders to think carefully about naming rights before taking assets to market.
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Pink Media Group steals the march on Mardi Gras to 2028
Sydney Gay and Lesbian Mardi Gras (SGLMG) has reappointed Pink Media Group as sponsorship sales agency through to the 2028 event.
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Crown Perth stands up to back WA Museum for Terracotta Warriors exhibition
Crown Perth has sponsored the Foundation for the WA Museum’s Terracotta Warriors: Legacy of the First Emperor at its Boola Bardip space.
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Surfing Australia boss Chris Mater steps down
Surfing Australia has announced that CEO Chris Mater will step down on 31 October.
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Brisbane deemed capital city of sport in Australia
Brisbane has ranked as Australia’s top sports city and 20th globally in the Burson Global 2025 Sports Cities Ranking.
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Tangerine stays on the line for another NBL season
The National Basketball League has renewed telco Tangerine as a Major Partner for the NBL26 season.
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Melbourne International Film Festival says thanks to backers
After the 73rd edition of the event, Melbourne International Film Festival (MIFF)has thanked its 2025 partners.
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Melbourne Storm, Homedics partner to enhance player recovery
The Melbourne Storm has signed Homedics as recovery and wellness partner to support the club’s player performance program.
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Brisbane Lions, Melbourne Storm and Sydney FC most improved in YouGov’s sports brand rankings
YouGov has released its 2025 SportsIndex report and names the Brisbane Lions, Melbourne Storm and Sydney FC as the biggest improvers in brand health across Australia’s professional sporting clubs.
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OnDeck Australia lends it support to the bp Adelaide Grand Final
OnDeck Australia will sponsor the bp Adelaide Grand Final to link its Lightning Loans brand with one of the nation’s top motorsport events.
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