Kellogg's reinvigorates Ironman sponsorship through reality TV program
Kellogg's will leverage its sponsorship of the surf Ironman series through an eight-part reality television program featuring some of the sport's leading competitors.Read more
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Ford renews with FPR on eve of Bathurst victory
Ford Australia has renewed its major sponsorship of the Ford Performance Racing V8 Supercar team.Read more
Pirtek already back in the NRL through Broncos deal
Fluid systems company Pirtek has moved fast to retain an involvement in the NRL by signing as the lower back-of-jersey sponsor of the Brisbane Broncos on a three-year deal.Read more
WA public opinion backs Healthway sponsorship strategy
New research shows the Western Australia community clearly supports the State's health promotion sponsorship strategy that provides alternative funding to alcohol and junk food sponsorships.Read more
ESP appointed to manage PR and comms for Clipsal 500
The South Australian Motor Sport Board (SAMSB) has appointed Elite Sports Properties (ESP) as its public relations and communications agency for the 2014 Clipsal 500 Adelaide, after a competitive tender.Read more
Bupa targets AFL Grand Final crowd through high tech promotion
Almost 9% of the crowd at last weekend's AFL Grand Final have opted in to a promotion run by health insurer and Hawthorn sponsor Bupa.Read more
Virgin Australia partners Tourism Australia for business events showcase
Virgin Australia has become a platinum sponsor and the airline partner of Tourism Australia's business events tradeshow, Dreamtime 2013.Read more
Wanderers home games lure Pirtek to stadium deal
The addition of the Western Sydney Wanderers as a tenant at Parramatta Stadium was critical in securing the venue's new naming rights sponsor, fluid systems company Pirtek.Read more
Post-AFL, stadium still lucky to be with AAMI
Suncorp's insurance brand AAMI will retain naming rights to AAMI Stadium in Adelaide in 2014, despite the venue no longer hosting AFL matches.Read more
Adelaide Festival signs four new deals
Adelaide Festival has announced four new partners - one presenting sponsor and three corporate supporters -for its 2014 program, and is on track to meet is sponsorship revenue target.Read more
