The Sponsorship News Melbourne half-day conference on November 19 will feature a top lineup of speakers who will discuss the strategy behind the decisions and the lessons learned from some of the cutting edge sponsorship partnerships of recent times.Read more
Victoria's Transport Accidents Commission (TAC) has capitalised on the multi-national origins of the Melbourne Victory A-League Club in a new promotion that features players speaking in their native tongues.Read more
Building and hardware retailer Stratco has returned to Adelaide United's sponsorship ledger after a one-year absence.Read more
Mazda has renewed its sponsorship of the Australian Formula 1 Grand Prix and will continue as the naming rights of the popular Celebrity Challenge.Read more
Auckland-based spirits company Stolen Rum has signed a distribution deal with Beam Australia which will result in an increase its Australian marketing program.Read more
Apparel brand KooGa's decision to not renegotiate its Australian Rugby Union partnership allows it to focus on international expansion and growth in sporting codes such as netball, cricket and motorsport at both a professional and grassroots level.Read more
Emirates airlines has ended its major sponsorship of the Western Force Super Rugby franchise.Read more
Property developer Dyldam has increased its sponsorship of the Parramatta Eels NRL club and will be its front-of-jersey sponsor for the next three years.Read more
Supermarket chain Coles, has become the official supermarket of Netball Australia in a deal that will give the company naming rights for netball's schools program as well as the upcoming international test series.Read more
M&C Saatchi Sport & Entertainment Australia has launched an athlete and talent management business and has signed former England cricket captain and BBC Sports presenter Andrew "Freddie" Flintoff.Read more
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