ATC announces first of new crop of sponsors
The Australian Turf Club has announced the first of a raft of new sponsors.Read more
More latest news - page 1112
Bendigo Bank does community deal
Bendigo Bank has partnered with environmental education group Cool Australia's Enviroweek intiative.Read more
Longevity is key to successful sponsorship; Mazda
Mazda attributes part of its strong rise in vehicle sales to its successful long-term sponsorship strategy and is negotiating a potential renewal of its sponsorship of North Melbourne AFL club.Read more
Rio Tinto returns to bike ride fund raiser
Rio Tinto has renewed as naming rights sponsor of the Ride to Conquer Cancer in Brisbane for the next three-years after a successful event this year.Read more
Fielders lock Boof up for another year
The Australian men's cricket coach, Darren Lehmann, will continue as the official ambassador for national construction company Fielders for the next year.Read more
Kellogg's becomes event manager of Ironman
Kellogg's will continue as the naming rights partner of the Surf Ironman Series for the next three years, but will have a greater say in how the event is staged in the future.Read more
Bridgestone to promote environmentally friendly range with World Solar Challenge
Bridgestone Tyres has signed a one-year deal with the Darwin to Adelaide World Solar Challenge in a deal that will promote its low rolling resistance tyre range.Read more
Informative Lunch Series: Part 3 (Tue Sept 3)
The third instalment of the Sponsorship News Lunch Series will look at the role brand ambassadors play in global campaigns and will feature Olympic swimmer James Magnussen.Read more
CCA likes look of sponsorship for new alcohol brands
Coca Cola Amatil says it will use selected sponsorships and pourage rights deals to grow its presence in the alcoholic beverage market and position its growing range of brands.Read more
AOC finalises media monitoring deal
The Australian Olympic Committee has renewed its media monitoring arrangement with specialist media intelligence company iSentia.Read more
