Myer expands VRC deal
Myer has renewed its long-term sponsorship association with the Victorian Racing Club and will introduce a range of new fashion-based leveraging concepts to the deal.Read more
More latest news - page 1113
Bank leverages performing arts deal
The Heritage Bank will leverage its association with the Queensland Performing Arts Centre (QPAC) by holding an exhibition in a pedestrian tunnel underneath the location this month.Read more
New plates for FPR
VicRoads has signed a two-race agreement with Ford Performance Racing that will promote a custom plate range that includes Ford Motor company's logo.Read more
Car insurer puts AFL sponsorship at core of marketing strategy
Online car insurer Bingle has renewed its deal with the Richmond AFL club and says the sponsorship has been a key factor in building its credibility with consumers.Read more
Wilson Security spend increases in V8s
Wilson Security has lifted its presence in motorsport after signing a four year race naming rights deal with the V8 Supercars, which follows a deal earlier this month to extend its relationship with Dick Johnson Racing.Read more
Vic Uni spends big on sports marketing
Victoria University has signed a four-year multi-million dollar deal with the Western Bulldogs AFL club as part of its strategy to boost its credentials as a sporting institution.Read more
Jayco with Opals until Rio
Basketball Australia says the consolidation of its entire women's basketball program from under 17s to senior level has resulted in a new seven-figure sponsorship from long-time partner Jayco.Read more
New brand targets the AFL for product launch
Compression garment manufacturer Supacore has announced its first partnership with an AFL team in what it has dubbed a sponsorship "blitz".Read more
Cowboys build 2013 sponsorship base
The North Queensland Cowboys NRL club has signed with a regional Queensland business on a two-year sponsorship deal.Read more
Major sponsors commit to performing arts and charity
Internet services company iiNet has committed to a one-year deal with the West Australian Ballet, while Arrow Energy will become a foundation sponsor of the Weekend to End Women's Cancer event.Read more
