Jim Beam poised for sponsorship overhaul in 2014
Jim Beam says it will reshape its sponsorship program from 2014, and will focus on smaller, more targeted deals.Read more
More latest news - page 1119
Liverpool to face off against milk drinkers
Melbourne Victory A-League club has secured a major sponsor for its clash against the Liverpool Football Club on July 24.Read more
Parra appoints interim head
The Parramatta Eels NRL club has appointed its current general manager of operations and strategy, Matt Phelan as its interim CEO while the team looks for a replacement for former boss, Ken Edwards.Read more
Sponsors help boost arts venue attendance
Melbourne arts venue, the Australian Centre for the Moving Image posted record attendance numbers in the year to June, and says part of the success resulted from mutually beneficial marketing and leveraging arrangements with its key sponsors.Read more
Sydney Festival restructures and ramps up commercial team
The Sydney Festival has restructured its external relations and corporate partnership teams and is looking to build a stronger more co-ordinated sponsorship function.Read more
Proton Cars appoints BAM Media as media agency
Proton Cars Australia has appointed Queensland-based BAM Media as its media and public relations agency.Read more
Healthway deal provides more funds for Perth Glory
The Perth Glory A-League club has agreed to reject all fast food sponsorships after signing a major deal with WA health promotion agency Healthway.Read more
Big sponsorship changes for The Day on the Green
The Day on the Green music festival has moved quickly to replace its two co-major sponsors following the expiry of some of its key deals.Read more
Dulux to celebrate a Victorious decade
Paint company, Dulux has renewed its sponsorship of the Melbourne Victory A-League club making it one the longest-running A-League club sponsorship deals.Read more
NRL match in China could bring new sponsors to the game
Canberra Raiders CEO Don Furner says a proposed NRL match in China next year would lift awareness of the game and potentially open the door to more Chinese sponsorship of NRL teams.Read more
