V8s to profit from separating drink sponsor categories
Red Bull has secured a sponsorship with the V8 Supercars that will give it exclusive pourage rights in the energy drink category at all future events for the next two years.Read more
More latest news - page 1138
Australian stadium naming rights among most expensive
Naming rights sponsorships of Australian stadiums rank among the world's most expensive on a per capita basis according to new UK research.Read more
Europcar signs AFL deal
Car rental company Europcar has secured an associate partner role with the Sydney Swans AFL club for the next two years.Read more
McAlpine moves on from Dairy after a baker's dozen
Long-term head of sponsorship for Lion Dairy and Drinks, Kelvin McAlpine, has left the company to move to the other side of the fence to work for a sponsorship rights holder.Read more
Adelaide United joins million dollar club, goes green with new sponsorship
The Adelaide United A-League club has landed its largest ever sponsorship, a $1 million deal over three years, which ends the financial troubles that followed previous major sponsor Unleashed Solar going into administration.Read more
Sponsorship lights up vital networks for new St Kilda partner
The St Kilda AFL club's corporate networks will provide a stronger platform to promote LEDified's product to corporate customers than a large-scale above-the-line marketing campaign, according to the new sponsor's CEO, Suren Chandrajit.Read more
Saint Kilda snag second co-major
The Saint Kilda AFL club has announced a second co-major sponsorship to pair with the incumbent Centrebet for the 2013 AFL season.Read more
Western Force hooks up with local winery
The Western Force Super Rugby franchise has signed a one-year contract with WA wine company Peccavi Wines as its official wine partner for the 2013 season.Read more
Top-to-bottom deal immerses bank in football
ME Bank has launched a new initiative that will promote its brand to both grassroots football players and families right up to A-league supporters.Read more
Swans sign new electronics partner
The Sydney Swans AFL club has signed a major consumer electronics group as an associate partner for the next two years.Read more
