More latest news - page 1145

Netball loses Holden

Netball Australia has lost General Motors Holden as its naming rights partner to the Netball Test Series after the car company earlier this year committed to major new sponsorship deals with the NRL and AFL.Read more

Olympic sponsorship cycle inevitable

No matter how successful Olympic athletes might be, many of them will experience a cyclical downturn in sponsorship support a year after the games, according to athlete managers, particularly in an economy in which marketing spend is under close scrutiny.Read more

ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?