Surf brand Piping Hot attributes a boost in its brand credibility and a surge in sales to a range of new marketing initiatives but in particular its support of grassroots surfing through a range of sponsorships, says Piping Hot general manager Danielle Lowe.Read more
The Gold Coast Suns AFL club will focus on corporate hospitality sales as the club looks to boost revenue in its third year in the competition.Read more
Merchant credit card company ADVAM will continue to ramp up its sponsorship in the V8s, partnering with Brad Jones Racing's Andrew Jones V8 Dunlop Development series car this year.Read more
Dick Johnson Racing has signed three short-term sponsors to help the cash-strapped team put its cars on the track for the Clipsal 500 in Adelaide.Read more
Hawthorn player Lance Franklin has signed a multi-year deal with Adidas in a flow on from the brand's five-year partnership with the Hawthorn Football club.Read more
The National Rugby League's first publicly-released financial report in 15 years reveals that sponsorship accounted for more than $14m of its $186m of revenue last year last year.Read more
Cycling's relationship with its commercial partners hasn't been tarnished by global doping scandals and the sport is continuing to grow its roster of sponsors, according to Cycling Australia's commercial director, Michael Edgley.Read more
Cycling Australia has appointed former senior News Ltd marketing executive Ben Godkin as head of marketing and communications, with a clear brief to improve the sport's relationship with its top sponsors.Read more
Wilson Security has extended its naming rights partnership with Brad Jones Racing's number 21 car driven by David Wall.Read more
Swimming Australia's management of its sponsorships has been strongly criticised in a new independent review of the reasons for the relatively poor performance of the swim team at the 2012 London Games.Read more
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