Hawthorn gives first bounce to 2K Games, new Borderlands 4 game
The AFL’s Hawthorn Football Club has partnered 2K Games which will activate the deal to promote the release of its Borderlands 4 video game.
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Brisbane Roar signs Papa Macros to fuel upcoming soccer season
Brisbane Roar has signed Papa Macros as meal provider for the 2025/26 A-League seasons.
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Coles, Nova 919 back Port Adelaide bid to save West Croydon FC
The AFL’s Port Adelaide has partnered with Coles and radio Nova 919 to support the revival of the West Croydon Football Club which is at risk of closing due to declining player numbers.
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Majestic Hotels to accommodate out-of-state Adelaide Strikers
The Adelaide Strikers have signed Majestic Hotels & Apartments as accommodation partner for the upcoming WBBL and BBL seasons.
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Ford Dealers deliver national basketball extension
Ford Dealer Network has extended with Basketball Australia and will continue supporting both community programs and elite teams.
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Renegades draw inspiration from Tangerine renewal
Tangerine has extended with the Melbourne Renegades for the upcoming Big Bash League and Women’s Big Bash League seasons.
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Phoenix, AND Property renew expecting mutual growth
Basketball’s South East Melbourne Phoenix have extended their partnership with AND Property for the NBL26 season.
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Victoria Racing Club revamps Melbourne Cup Carnival to bring patrons closer to the action
Victoria Racing Club will overhaul the Melbourne Cup Carnival precinct to bring core experiences closer to the racetrack and better cater to diverse audience segments, chief executive Kylie Rogers told Sponsorship News.
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SIXT, Gold Coast SUNS extend deal
SIXT has renewed with the Gold Coast SUNS to continue as Co-major Partner for another two years.
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Toyota in new sponsorship vehicle: Night At concerts in three states
Toyota Australia will be presenting partner of the growing Night At concert series after it signed a sponsorship covering three locations this year.
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