Sponsor sticks with faltering HSG
Hunter Sports Group has the backing of a key sponsor as it faces court action from the Australian Taxation Office over outstanding debt.Read more
More latest news - page 1154
Giants build relationship to land shorts sponsor
The Greater Western Sydney Giants AFL club has signed a three-year deal with a Sydney construction company to be its shorts sponsor starting in 2013.Read more
Cider company to ramp up outdoor activations in 2014
Premium Swedish cider brand, Rekorderlig will significantly increase its marketing and sponsorship spend in Australia after signing a new sales and distribution deal with Coca-Cola Amatil (CCA).Read more
CommBank announces new Facebook leveraging strategy for cricket deal
The Commonwealth Bank has developed a new social media leveraging strategy for its Cricket Australia sponsorship centred on Facebook promotions aimed at rewarding new and existing customers. More than $150K will be given away through the campaign.Read more
Telstra renews NRL deal and adds mobile broadcast rights
Telstra has renewed its sponsorship of the National Rugby League and expanded its involvement by acquiring the exclusive broadcast rights for mobile and tablet devices for the rugby league competition in a five-year deal said to be worth up to $100 million.Read more
PGA Championship venue change won't affect sponsorship
The Australian PGA says moving its tournament away from its long term home of Coolum won't hurt its sponsorship prospects, and may even enhance them.Read more
Sponsor collapse hits Dragons
The St George Illawarra Dragons NRL club has confirmed that it will suffer a large financial hit following the collapse earlier this year of its sleeve sponsor, Southern Cross Constructions (NSW).Read more
Brumbies local focus paying off with sponsorship revenue
The ACT Brumbies Super Rugby franchise has secured a coaches' sponsor for the next three years as it continues with its strategy of focusing on local businesses servicing the government sector in Canberra.Read more
M.J. Bale signs first of many for 2013
Premium clothing company M.J. Bale has signed a new deal with the Australian Turf Club as the brand looks to expand its sports sponsorship portfolio in 2013.Read more
Bombers magazine goes digital
The Essendon Bombers AFL club will launch a digital edition of its "The Bomber" magazine next year with the support of its two major sponsors.Read more
