Renegades recruit AFL comedy hero to drive membership
The Melbourne Renegades Big Bash T20 teamwill use a digital campaign starring comedian Peter Helliar's character 'Bryan Strauchan' to drive membership for the 2012/13 season.Read more
More latest news - page 1156
Arts Centre signs major sponsor
The Arts Centre Melbourne has signed a major player in sports sponsorships to be its official partner for the next five-years.Read more
Brumbies bring on British company
The ACT Brumbies Super Rugby franchise has announced a new two-year partnership with a major UK company for its sleeve property.Read more
Bundy exits the NRL
Diageo rum brand Bundaberg Rum will re-allocate its budget into a range of marketing channels following its decision to end its sponsorship of the National Rugby League at the end of this year.Read more
Fan engagement key to sponsorship success
Rights holders should make fan engagement a major priority as sponsors move away from traditional brand awareness strategies, according to managing director of Repucom Australia and New Zealand, Lynne Anderson.Read more
Mars renews Road National Championships sponsorship
Confectionery brand Mars has renewed its naming rights sponsorship of the Cycling Australia Road National Championships.Read more
New drink brand considering sponsorship options
New Australian soft drink company Capi is considering sponsorship options as part of its marketing mix as it prepares for its full-scale product launch next year.Read more
Participation up, but sponsorship not growing: Start-to-Finish Events
There's been a 30% rise in the number of people participating in fun runs and outdoor fitness events in the past 12 months, but sponsorship revenue remains flat, says Start to Finish Events managing director Terry O'Halloran.Read more
Major car brand joins Magic Millions
Thoroughbred sales and race promoter Magic Millions has announced a naming rights partner for its race day on the Gold Coast on January 12.Read more
Canadian bat company expands baseball portfolio
Canadian bat manufacturer Sam Bat has signed with the Australian Baseball Federation as the official bat partner.Read more
