Dragons score a trifecta of deals
The St George Illawarra Dragons NRL club has locked down three apparel sponsors for 2013 and beyond.Read more
The St George Illawarra Dragons NRL club has locked down three apparel sponsors for 2013 and beyond.Read more
Australian compression garment company SKINS has issued a letter of demand on the world cycling administrative body, the Union Cycliste Internationale (UCI), claiming $US 2 million in damages due to reputational damage it suffered through UCI's mismanagement of doping in the sport.Read more
Sports betting agencies might re-think their marketing approach after a new survey found that 35% of Australians aged between 18 and 64 think that they should not be allowed to sponsor sports teams or events.Read more
The Brisbane Lions AFL club has signed a four-year deal with an insurance company to fill its vacant major jersey property, stealing a march on a raft of other clubs looking for co-major sponsors.Read more
Electronics retailer Betta Home Living has joined principal sponsor Linc Energy as the major backers of the Brisbane Heat T20 Big Bash team.Read more
While the Australian Rugby Union moved quickly to enforce its code of conduct about players denigrating sponsors in fining Quade Cooper this week, the maker of the game that was the subject of the negative comments was completely unconcerned over the issue.Read more
The V8 Supercars is confident of replacing its major domestic sponsor Telstra, and says the series expansion to Abu Dhabi and Texas will expand opportunities for existing sponsors and introduce new global brands.Read more
Sponsorship has been a centrepiece of the successful rebranding of health insurer Bupa, says the company's sponsorship strategy manager Julian Murphy.Read more
Telstra BigPond will end its V8 Supercar Championship partnership at the conclusion of this season after a 10-year association, and says it will now look for innovative new sponsorship opportunities.Read more
Research specialist Sweeney Entertainment and Sports has diversified and expanded its Sports Report to cover a wider range of sports and include a larger survey sample size.Read more