CCA to rejoin beer market in 2014
Yesterday's announcement that Coca-Cola Amatil (CCA) plans to re-enter the premium beer market could open a range of new sponsorship opportunities as its new venture ramps up.Read more
More latest news - page 1174
RaboDirect helps Melbourne Rebels membership drive
Rabodirect, sponsor of the Melbourne Rebels Super Rugby club, used its leverage program 'Conversions for Clubs' to secure more than 1,700 members for the franchise.Read more
Supermarket breaks Status Quo; signs with band
Coles Supermarkets will sponsor English rock band Status Quo's tour of Australia from March in 2013, in a deal that will include exclusively distributing the band's new album Quid Pro Quo.Read more
Australian Rugby Union gets green with Carbon Trade Exchange
Electronic carbon offset trading platform Carbon Trade Exchange has signed a one-year deal with the Australian Rugby Union to become an official partner of the Gold Coast Sevens event in October.Read more
NRL scores billion dollar broadcast deal
National Rugby League matches will be broadcast by the Nine Network and Fox Sports for the next five years on a $1.025 billion rights agreement.Read more
Souths on-field stars help secure sponsors for long-term
De'Longhi and Kenwood have extended their major partnerships with the South Sydney Rabbitohs NRL Club until the end of 2014.Read more
US resort targets Australian skiers with event sponsorship
Heavenly Ski Resort, near Lake Tahoe in the USA, has signed a three-year sponsorship with the Australian University Snow Sports Championships.Read more
Jeep Australia lands international coverage through nightclub deal
Chrysler automotive brand Jeep Australia's innovative sponsorship of Olympic entertainment venue "The Last Lap" at London's Chinawhite nightclub generated massive international exposure.Read more
Samsung to roll out leveraging campaign for Wallabies sponsorship
Samsung will launch an integrated marketing campaign leveraging its sponsorship deal with the Australian Rugby Union.Read more
Bombers reward Facebook fans with player exclusive
The Essendon Bombers AFL club has used its presence on Facebook exclusively to distribute news about players re-signing.Read more
