Broncos viral campaign an Australian first
The Brisbane Broncos NRL club is attempting an interactive viral video campaign for the club's 25th anniversary as part of its campaign to push membership over 36,000 within the next five years.Read more
More latest news - page 1175
Healthway leads way with health promotion sponsorship
Western Australian government body Healthway has signed a three-year deal for the principal partnership of the Perth Wildcats NBL team as part of its "Alcohol. Think again" Campaign.Read more
Castrol activates Wallabies deal in Sydney CBD
Marketing consultant Mindshare ESP has leveraged Castrol's partnership with the Australian Wallabies in Sydney's CBD this morning through an activation that promoted the forthcoming Castrol EDGE Championship.Read more
Stadium's international appeal lands bigger Etihad deal
Melbourne Stadiums Limited says Etihad Stadium's growth as an elite Australian stadium was the key factor in securing a larger financial commitment from Etihad Airways.Read more
TaylorMade joins new PGA sponsorship lineup
The PGA of Australia has announced TaylorMade adidas Golf to replace Srixon as the official golf ball of the Emirates Australian Open as the first of a number of new partnerships for the tournament season.Read more
Tempus Two toe-dip turns into three-year deal
Tempus Two winery has exercised an option with the Mercedes Benz Fashion Week to make it the official wine brand until the end of 2014.Read more
Adidas Olympic sponsorship worth 7.3 billion
International and Australian Olympic sponsor Adidas has reported a record year after an 11% rise in global Olympic merchandise sales for 2012, to 7.3 billion euros.Read more
AOC reports digital success in London
The Australian Olympic Committee has reported a strong social media following for the duration of the London Games.Read more
Gold Coast renews major partner
The Gold Coast Suns AFL club has signed a three-year extension with one of its foundation partners.Read more
Canberra Milk off Raiders strip
The Canberra Raiders have retained Capitol Chilled Foods as a major sponsor, despite the fact its key brand Canberra Milk will no longer be featured on the club's shorts.Read more
