Fosters sponsorship team changes
Fosters Brewery has made a change to its sponsorship team following the departure of former national partnerships manager Paul Malina.Read more
More latest news - page 1176
Tough market may limit Pearson's sponsorship take
Gold medal winner Sally Pearson will undoubtedly sign some big deals in the wake of the Olympics, but the current tough sponsorship market might limit her revenue-generating ability, say consultants and athlete managers.Read more
Stratco reducing sponsorship portfolio
Adelaide-based building product retailer Stratco has dramatically reduced its national sponsorship portfolio after deciding against renewing with Adelaide United A-League club for the 2012/13 season.Read more
Squash Australia lands new naming rights partner
Outdoor shoe company Hi Tec Sports has signed with the Australian Open Squash Championship to be the naming rights sponsor on a one-year deal.Read more
Ford Performance Racing sponsor reduces involvement
Orrcon Steel has announced it will no longer hold the naming rights to Ford Performance Racing Mark Winterbottom's #5 V8 Supercar for 2013, however it will keep an association with the team in a reduced capacity.Read more
VRC sponsorship revenue rises as partners diminish
Victoria Racing Club says the international appeal of its events had helped it boost sponsorship revenue by 19.4% over the past four years despite a reduced number of sponsors in its portfolio.Read more
Audi continues east coast arts expansion
Audi has stepped up to major partner of three film festivals along the east coast as part of its "Audi premium lifestyle" strategy.Read more
Under Armour to build on sponsorship profile
Wholesale distribution company Playcorp has built a solid presence for its US sports gear brand Under Armour through sports sponsorship, and it plans to build the presence further now it has signed retail deals with Rebel Sports and outdoor specialist Anaconda.Read more
Tele clarifies sunglass endorsement error
News Limited's Daily Telegraph newspaper has apologised to celebrity Lara Bingle for suggesting in a recent article that she lost a lucrative endorsement deal with sunglasses brand ROC Eyewear because she was pictured wearing another brand.Read more
Jim Beam introduces innovative promotion to leverage V8 sponsorship
Beam Global will use its partnership with Dick Johnson Racing to reward its Facebook fans by offering 25,000 spots on Steve Johnson's #17 car's livery to display the fans uploaded photos.Read more
