Virgin staff activation goes social
Virgin Australia has leveraged its deal with the Holden Racing Team by promoting a staff reward day through its social media channels.Read more
Virgin Australia has leveraged its deal with the Holden Racing Team by promoting a staff reward day through its social media channels.Read more
Recruitment group Humanis has signed a three-year partnership with the St Kilda AFL club to promote its brand, Bluestone Recruitment.Read more
Online travel agent Webjet will continue to increase its marketing budget and sponsorship activity to match its strong revenue growth in recent years, says Webjet managing director John Guscic.Read more
Olympic results have again illustrated that sponsors should be careful when building campaigns around brand ambassadors based on expected results that might not be achieved, says leading sponsorship consultant and Gemba founding partner, Ben Crowe.Read more
Sponsorship Australasia Industry Awards submissions will close this Friday, the 3rd of August.Read more
The Gold Coast Titans NRL club has hired a former executive of one of its two major partners as its new CEO.Read more
Arts minister Simon Crean has assured the arts community and staff of both ABAF and Artsupport that the merger of the two organisations will create a more streamlined and efficient structure to attract private sector support for arts in Australia.Read more
V8 Supercar team Triple Eight Race Engineering has landed a global sponsor on a multi-year deal that will cover the departure of incumbent sponsor Vodafone at the end of the season.Read more
Table Tennis Australia has signed the largest sponsorship deal in its history to help cover the cost of running its flagship international event, the Bennelong Cup.Read more
Motorcycle brand Harley-Davidson Australia has signed a one-year agreement with Surfing Australia to test the potential of marketing its range to surfers.Read more