VIP and Titans team up for activation
Dick Johnson Racing has staged an activation involving its VIP Petfoods car at the home of the Gold Coast Titans NRL club, Skilled Stadium, in what it claims is the first cross-sporting code promotion.Read more
More latest news - page 1179
AMPAG report indicates sponsorship plateau for NSW
The latest Australian Major Performing Arts Group sponsorship and donations survey shows that corporate sponsorship in New South Wales was static in 2011, and AMPAG says the state's revenue stream may have reached its ceiling.Read more
OAK fridge controversy leads to social media campaign
The Penrith Panthers NRL club has increased brand awareness for its major sponsor, flavoured milk brand OAK, through a social media campaign offering fans the chance to win an OAK fridge.Read more
Volleyball Vic lands a Mint deal
Mint Resorts and Apartments has agreed to a three-year term as gold sponsor of Volleyball Victoria.Read more
A taste of the future for Easy-Forex
Foreign exchange broker Easy-Forex Australia has signed on as shorts sponsor of the Canterbury Bulldogs NRL club for the remainder of the 2012 season.Read more
St Kilda opts for prize draw to fill co-major hole
The St Kilda AFL club has offered up its vacant co-major sponsorship property in a raffle, coinciding with Members' Day for its Round 22 match against the Greater Western Sydney Giants.Read more
Sirromet deal with Birdsville Races
Queensland based Sirromet Wines has partnered with the Birdsville Races event in September2012 held in September to boost the company's regional profile.Read more
Virgin customers enjoy AFE activation
Virgin Australia has leveraged its deal as official airline of the national hospitality awards program, Appetite for Excellence, by conducting informal culinary demonstrations for frequent flyers in the Virgin Australia Lounge in Sydney.Read more
Celebrity endorsement risky, new study says
A University of Colorado Boulder study has revealed that the negative perceptions of a celebrity are far more likely to transfer to an endorsed brand than positive ones.Read more
ABL swinging with Sam Bat
Canadian bat manufacturer Sam Bat has signed a two-year contract with the Australian Baseball League to continue as the official bat supplier to the sport.Read more
