Surfing Australia renews Wahu
Outdoor activity brand Wahu has renewed its naming rights deal with Surfing Australia's Wahu Surfer Groms Comp for a further year.Read more
More latest news - page 1183
Santos renewal underlines importance of Queensland gas projects
Santos has renewed its deal as naming rights partner of the Brisbane Festival City of Lights attraction for 2012, as Queensland and coal seam gas become increasingly important to the company's future.Read more
Tickets and partners go hand-in-hand
Rights holders should create ticketing opportunities for their sponsor/partners that align with their marketing goals, says sport and sponsorship marketing specialist Brian Gainor.Read more
Zip Industries renews with Sydney Festival
Instant hot water manufacturer, Zip Industries has renewed its sponsorship of the Sydney Festival.Read more
No deal? No worries; AOC sponsors getting ambushed
Non-AOC sponsors have ranked higher than some paying IOC and AOC sponsors in a prompted recall survey conducted by sports marketing agency Octagon.Read more
Stadiums need to upgrade Wifi capability to capitalise on social media
Australian stadiums and venues desperately need to upgrade their wifi capabilities to maximise the social media potential for sports clubs, sponsors and fans, says social media expert Brian Gainor.Read more
Rights holders should question value of intrusive on-field ads
Rights holders should question the value of intrusive on-field and mid-event advertising that might damage their relationship with fans, according to specialist sponsorship consultant Kim Skildum-Reid.Read more
Rebels' strong b2b program a big attractor for Massey Ferguson
Tractor brand Massey Ferguson has upgraded its coach sponsorship with the Melbourne Rebels Super Rugby franchise to sleeve sponsorship until the end of the 2014 season.Read more
Make a day of it; festival goers want experiences
To really engage fans through music festival sponsorship, sponsors have to offer an unusual opportunity that enhances their experience, says entertainment sector marketing specialist Sean Pickwell.Read more
Commonwealth Bank's social media activation hits a chord with youth market
The Commonwealth Bank says on-site activation of its cricket sponsorship as well as a strong social media presence were the key factors in the brand being voted as the most trustworthy bank in the latest Urban Market Research Lifelounge report.Read more
